Perpetrator Personas for TF-GBV Against Content Creators in Kenya
This Brief was developed by Pollicy as part of the Social Media Analytics Pilot project conducted in partnership with Nendo with funding support by USAID. The goal of this project was to generate robust evidence, insights, and strategies for women navigating cyber abuse and technology-facilitated gender-based violence (TFGBV). We hope to empower prominent women with an online presence to protect against TFGBV without stifling their voices across digital platforms. Our study highlights a disturbing trend: victims frequently endure a profound erosion of self-esteem and confidence in the aftermath of online abuse, exacerbating their vulnerability to mental health challenges. The aim of this product is to help victims recognize that online abuse is often driven by specific factors such as power dynamics, insecurity, or anonymity rather than personal inadequacies.